Template-Type: ReDIF-Article 1.0
Author-Name: Álvaro Fierro
Author-Name-First: Álvaro
Author-Name-Last: Fierro
Author-Email: alvaro.fierro@ehu.eus
Author-Workplace-Name: Basque Country University, Bilbao, Spain
Author-Name: Gloria Aparicio
Author-Name-First: Gloria
Author-Name-Last: Aparicio
Author-Email: gloria.aparicio@ehu.eus
Author-Workplace-Name: Basque Country University, Bilbao, Spain
Author-Name: Pilar Zorrilla
Author-Name-First: Pilar
Author-Name-Last: Zorrilla
Author-Email: pilar.zorrilla@ehu.eus
Author-Workplace-Name: Basque Country University, Bilbao, Spain
Title: The transformation of the music industry supply chain in the new phygital scenario. Towards a hybrid consumer.
Abstract: This paper diagnoses and estimates current and potential changes in the Music Industry supply chain linked to the phygital (physical-digital) consumer. As technological disruption reshapes industry roles, consumer behavior is shifting toward hybrid patterns. We offer this analysis as a reflection for professionals, combining a literature review and analysis of digital music habits with a Delphi study of a heterogeneous sample of Music Industry agents.
Classification-JEL: M31
Keywords: phygital, music industry, music consumer, supply chain, Delphi  
Journal: Marketing Science & Inspirations
Pages: 38-50
Volume: 21
Issue: 2
Year: 2026
File-URL: https://msijournal.com/transformation-music-industry-supply-chain-phygital/
Handle: RePEc:cub:journm:v:21:y:2026:i:2:p:38-50