Template-Type: ReDIF-Article 1.0
Author-Name: Pavel Rosenlacher
Author-Name-First: Pavel
Author-Name-Last: Rosenlacher
Author-Email: Pavel.Rosenlacher@vsfs.cz
Author-Workplace-Name: University of Finance and Administration, Prague, Czech Republic
Author-Name: Klára Černá
Author-Name-First: Klára
Author-Name-Last: Černá
Author-Email: 43171@mail.vsfs.cz
Author-Workplace-Name: University of Finance and Administration, Prague, Czech Republic
Author-Name: My Huyen Nguyenová
Author-Name-First: My
Author-Name-Last: Nguyenová
Author-Email: 13915@mail.vsfs.cz
Author-Workplace-Name: University of Finance and Administration, Prague, Czech Republic
Title: Occupational stress in the marketing profession: An empirical analysis of stressors
Abstract: The aim of this study was to examine the impact of the marketing profession on the perceived level of occupational stress among marketing professionals and to compare the findings with previous empirical research in the field of work-related stress. The research employed a mixed-methods design: the quantitative part was conducted using the standardized Job Stress Scale (JSS), while the qualitative part relied on semi-structured interviews. A total of 90 respondents from three professional sectors participated in the study. The results indicate that marketing professionals report significantly higher levels of stress compared to other occupational groups, particularly in connection with stressors such as time pressure, ambiguous client demands, and rapidly changing project objectives. The discussion compares these findings with earlier studies and provides recommendations for HR management and for the prevention of burnout within the marketing profession.
Classification-JEL: M31, J28, M12, D91
Keywords: burnout syndrome, Job Stress Scale, marketing profession, occupational stress, stressors 
Journal: Marketing Science & Inspirations
Pages: 31-42
Volume: 21
Issue: 1
Year: 2026
File-URL: https://msijournal.com/occupational-stress-marketing-profession-stressors/
Handle: RePEc:cub:journm:v:21:y:2026:i:1:p:31-42