Template-Type: ReDIF-Article 1.0
Author-Name: Sabrina Boukellal
Author-Name-First: Sabrina
Author-Name-Last: Boukellal
Author-Email: sabrina.boukellal@univ-bejaia.dz 
Author-Workplace-Name: University of Bejaia, Bejaia, Algeria
Author-Name: Hakima Souki
Author-Name-First: Hakima
Author-Name-Last: Souki
Author-Email: hakima.souki@ummto.dz 
Author-Workplace-Name: Mouloud Mammeri University of Tizi-Ouzou, Tizi Ouzou, Algeria
Author-Name: Mohand Chitti
Author-Name-First: Mohand
Author-Name-Last: Chitti
Author-Email: mohand.chitti@univ-bejaia.dz 
Author-Workplace-Name: University of Bejaia, Bejaia, Algeria
Title: Form ideas to innovation: A creativity-driven model for new product development in the Algerian agro-food industry
Abstract: This study investigates the creativity process involved in product innovation within the context of an Algerian agro-food company. Based on the Structured Analysis and Design Technique (SADT) and the Creative Problem Solving (CPS) model, the research proposes a framework for modelling creativity throughout the innovation process. Using a qualitative approach, the study reveals how creativity tools and methods contribute to the design of innovative products and the integration of customer needs. The research emphasizes the importance of interdisciplinary collaboration and highlights the dynamic interplay between creativity and innovation. Findings suggest that structured modelling enhances internal coordination and supports more effective decision-making in new product development. This study contributes to both theoretical understanding and managerial practices by offering a replicable model for creativity-driven innovation.
Classification-JEL: M31, O31
Keywords: creativity, innovation, product development, agro-food industry, SADT model, creative problem solving
Journal: Marketing Science & Inspirations
Pages: 12-25
Volume: 20
Issue: 4
Year: 2025
File-URL: https://msijournal.com/ideas-to-innovation-algerian-agro-food-industry/
Handle: RePEc:cub:journm:v:20:y:2025:i:4:p:12-25