Template-Type: ReDIF-Article 1.0
Author-Name: Manel Kebab
Author-Name-First: Manel
Author-Name-Last: Kebab
Author-Email: manel_kebbab@yahoo.fr
Author-Workplace-Name: University Ferhat Abbas of Setif 1, Setif, Algeria
Title: Travel app adoption intentions: Extending the technology acceptance model with trust
Abstract: The adoption of travel applications has significantly transformed the tourism industry by enhancing accessibility, convenience, and efficiency in trip planning. However, understanding the factors that drive international tourists’ intentions to adopt travel apps remains crucial, particularly in emerging tourism markets like Algeria. This study extends the Technology Acceptance Model (TAM) by incorporating trust to investigate its role in shaping tourists' adoption intentions. Data were collected from 168 international tourists, using a structured questionnaire. The research employed multiple linear regression to analyze the relationships between perceived usefulness, perceived ease of use, attitude, and trust in predicting adoption intention. The findings revealed that all four hypothesized relationships were supported, indicating that perceived usefulness, perceived ease of use, attitude, and trust positively influence tourists’ intentions to adopt travel applications. The model explained 50.90% of the variance in adoption intention. These findings offer theoretical and practical insights into travel app adoption, with implications for app developers, tourism stakeholders, and policymakers in enhancing digital tourism services in Algeria. 
Classification-JEL: M31, O33, Z32
Keywords: Technology Acceptance Model (TAM), digital tourism, tourist behavior, travel app, trust, tourism marketing, international tourists
Journal: Marketing Science & Inspirations
Pages: 45-58
Volume: 20
Issue: 2
Year: 2025
File-URL: https://msijournal.com/travel-app-adoption-intentions-extending-tam-model/
Handle: RePEc:cub:journm:v:20:y:2025:i:2:p:45-58