Template-Type: ReDIF-Article 1.0
Author-Name: Sarah Victoria Mohr
Author-Name-First: Sarah
Author-Name-Last: Mohr
Author-Email: sarah.victoria.mohr@iisys.de
Author-Workplace-Name: Hof University, Hof, Germany
Author-Name: Stefan Wengler
Author-Name-First: Stefan
Author-Name-Last: Wengler
Author-Email: stefan.wengler@hof-university.de
Author-Workplace-Name: Hof University, Hof, Germany
Author-Name: Joachim Riedl
Author-Name-First: Joachim
Author-Name-Last: Riedl
Author-Email: dr.joachimriedl@googlemail.com
Author-Workplace-Name: Hof University, Hof, Germany
Author-Name: Wolfgang Bichler-Riedl
Author-Name-First: Wolfgang
Author-Name-Last: Bichler-Riedl
Author-Email: Bichler-Riedl@uni-kassel.de
Author-Workplace-Name: University of Kassel, Kassel, Germany
Author-Name: Marcin Czaban
Author-Name-First: Marcin
Author-Name-Last: Czaban
Author-Email: marcin.czaban.2@hofuniversity.de
Author-Workplace-Name: Hof University, Hof, Germany
Title: Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones.
Abstract: Despite being a specific sustainable development goal (SDG), the role of consumers for sustainable consumption is still ambiguous. This is exemplified by a vast amount of research on the attitude-intention-behavior gap, which generally describes consumers’ failures to behave as sustainable as theoretically predicted. Recent reviews have prompted further investigations beyond the existing literature on factors influencing this gap. We contribute to this call by quantitatively investigating five antagonistic dimensions – both intrapsychic and situation-related – of smartphone usage and sustainable consumer behavior in Germany (n=800). Our results indicate two novel concepts. Emotional connection – i.e., consumers' connections with the consumption experience – can either promote or prevent sustainable behavior, while exploration-driven consumerism – i.e., new purchases due to exploration tendencies – typically attenuates sustainable behavior. This illustrates how and when sustainability is outweighed by other consumer attitudes. We contextualize these results and conclude our study by highlighting limitations and further research opportunities.
Classification-JEL: M31
Keywords: consumer behavior, pro-environmental behavior, sustainable consumption, sustainable development goals
Journal: Marketing Science & Inspirations
Pages: 25-44
Volume: 19
Issue: 4
Year: 2024
File-URL: https://msijournal.com/hypothetical-constructs-consumer-behavior/
Handle: RePEc:cub:journm:v:19:y:2024:i:4:p:25-44