Template-Type: ReDIF-Article 1.0
Author-Name: Meriem Mechta 
Author-Name-First: Meriem
Author-Name-Last: Mechta
Author-Email: meriemmechtabba@gmail.com
Author-Workplace-Name: University Yahia Fares of Medea, Medea, Algeria
Author-Name: Kamel Mouloudj
Author-Name-First: Kamel
Author-Name-Last: Mouloudj
Author-Email: kmouloudj@yahoo.fr
Author-Workplace-Name: University Yahia Fares of Medea, Medea, Algeria
Author-Name: Ahmed Chemseddine Bouarar
Author-Name-First: Ahmed
Author-Name-Last: Bouarar
Author-Email: shemseddine26000@gmail.com
Author-Workplace-Name: University Yahia Fares of Medea, Medea, Algeria
Author-Name: Liudmіla Bovsh
Author-Name-First: Liudmіla
Author-Name-Last: Bovsh
Author-Email: lbovsh@ukr.net
Author-Workplace-Name: State University of Trade and Economics, Kyiv, Ukraine
Author-Name: Alla Rasulova 
Author-Name-First: Alla
Author-Name-Last: Rasulova
Author-Email: alla_rasulova@ukr.net
Author-Workplace-Name: State University of Trade and Economics, Kyiv, Ukraine
Title: Customers' intentions to adopt digital health services: An extended TAM
Abstract: This study explores the factors influencing customers' intentions to adopt digital health services in Algeria, focusing on an extended Technology Acceptance Model (TAM). Given the growing importance of digital health solutions in enhancing healthcare accessibility and efficiency, understanding the determinants of adoption is crucial. Using a convenience sample of 132 respondents and an 18-item questionnaire, the research employs multiple regression analysis to examine the effects of perceived usefulness, perceived ease of use, attitude, and electronic word-of-mouth (eWOM) on adoption intentions. The findings reveal that all four factors significantly impact customers' intentions to adopt digital health services. Specifically, perceived usefulness and high perceived ease of use, along with positive attitudes, and favorable eWOM, are crucial in shaping adoption decisions. This study contributes to the literature by providing empirical evidence on the factors driving digital health adoption in an Algerian context, offering valuable insights for policymakers and service providers to enhance digital health strategies and address adoption barriers effectively.
Classification-JEL: I15, M31
Keywords: technology adoption, digital health, digital marketing, electronic word-of-mouth, Algeria
Journal: Marketing Science & Inspirations
Pages: 2-16
Volume: 19
Issue: 4
Year: 2024
File-URL: https://msijournal.com/customers-intentions-adopt-digital-health-services/
Handle: RePEc:cub:journm:v:19:y:2024:i:4:p:2-16