Template-Type: ReDIF-Article 1.0
Author-Name: Joachim Riedl
Author-Name-First: Joachim
Author-Name-Last: Riedl
Author-Email: dr.joachimriedl@googlemail.com
Author-Workplace-Name: Hof University, Hof, Germany
Author-Name: Stefan Wengler
Author-Name-First: Stefan
Author-Name-Last: Wengler
Author-Email: stefan.wengler@hof-university.de
Author-Workplace-Name: Hof University, Hof, Germany
Author-Name: Marcin Adam Czaban
Author-Name-First: Marcin
Author-Name-Last: Czaban
Author-Email: marcin.czaban.2@hof-university.de
Author-Workplace-Name: Hof University, Hof, Germany
Author-Name: Simon Benjamin Steudtel
Author-Name-First: Simon
Author-Name-Last: Steudtel
Author-Email: simon.steudtel.2@hof-university.de
Author-Workplace-Name: Hof University, Hof, Germany
Title: Sexism in advertisements – a cross-cultural analysis
Abstract: This paper examines the evaluation of advertising with particular reference to possible sexism and the differences in response among individuals of different religious affiliation, religiosity, and origin. Religion, religiosity and migration background make small explanatory contributions to the evaluation of advertising in four relevant dimensions, but in the overall picture prove to be less significant than sociodemographic and psychographic criteria beyond religion and origin.
Classification-JEL: M31, M37
Keywords: advertising, marketing communication, sexism, culture
Journal: Marketing Science & Inspirations
Pages: 2-16
Volume: 18
Issue: 3
Year: 2023
File-URL: https://msijournal.com/sexism-in-advertisements/
Handle: RePEc:cub:journm:v:18:y:2023:i:3:p:2-16