Template-Type: ReDIF-Article 1.0
Author-Name: Cherouk Amr Yassin
Author-Name-First: Cherouk
Author-Name-Last: Amr Yassin
Author-Email: Cherouk.amr@aast.edu
Author-Workplace-Name: Arab Academy For Science Technology and Maritime Transport, Giza, Egypt
Title: Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior
Abstract: This study attempts to provide insight into consumer decision-making, which has become increasingly difficult to understand and anticipate in today's sustainable development environment. A lack of awareness of tourists' perceptions and attitudes toward eco-friendly advertising in the hotel industry may impede hotels' capacity to attract consumers' purchasing power and negatively influence expected consumer response. As a result, this research article adds to our understanding of people's attitudes toward recommended eco-friendly hotel advertisements and their impact on the unplanned purchase of eco-friendly tours. Structural equational modelling was used to understand the relations of the factors under consideration. The findings revealed that good attitudes regarding eco-friendly hotel ads influence consumer decision-making in buying unplanned eco-friendly services, influenced by informativeness and credibility as values perceived by eco-friendly hotels. This research has implications for tourists, marketers, hotel managers, promoters, and customers.
Classification-JEL: M31, M37
Keywords: advertising, attitude, consumer behavior, eco-friendly hotels, hotel industry, marketing
Journal: Marketing Science & Inspirations
Pages: 23-39
Volume: 17
Issue: 4
Year: 2022
File-URL: https://msijournal.com/only-memories-captured-only-footprints-left/
Handle: RePEc:cub:journm:v:17:y:2022:i:4:p:23-39