Template-Type: ReDIF-Article 1.0
Author-Name: Juraj Litomerický
Author-Name-First: Juraj
Author-Name-Last: Litomerický
Author-Email: juraj.litomericky＠ucm.sk
Author-Workplace-Name: University of Ss. Cyril and Methodius in Trnava, Trnava, Slovakia
Title: Music as a marketing tool to increase traffic and sales
Abstract: The author, based on many years of his own experience and through a questionnaire survey, proposes the principles of selecting appropriate music as a marketing tool aimed at increasing footfall and sales in retail and service outlets, taking into account the nature of the outlet, client segments, allocation of operations and other facts. The author points out the frequently occurring mistakes and recommends solutions for selecting appropriate music to make the clients' stay in the outlets more pleasant and thus become a prerequisite for increasing their traffic and sales.
Classification-JEL: F19, M31
Keywords: music production, customer, music perception, nature of operation, rhythm, survey, frequency of visits, customer satisfaction
Journal: Marketing Science & Inspirations
Pages: 20-28
Volume: 17
Issue: 1
Year: 2022
File-URL: https://msijournal.com/hudba-ako-nastroj-na-zvysenie-navstevnosti-trzieb/
Handle: RePEc:cub:journm:v:17:y:2022:i:1:p:20-28