Template-Type: ReDIF-Article 1.0
Author-Name: David Aufreiter
Author-Name-First: David
Author-Name-Last: Aufreiter
Author-Email: david.aufreiter@fh-steyr.at
Author-Workplace-Name: Upper Austria University of Applied Sciences, Steyr, Austria
Author-Name: Doris Ehrlinger
Author-Name-First: Doris
Author-Name-Last: Ehrlinger
Author-Email: doris.ehrlinger@fh-steyr.at
Author-Workplace-Name: Upper Austria University of Applied Sciences, Steyr, Austria
Author-Name: Christian Stadlmann
Author-Name-First: Christian
Author-Name-Last: Stadlmann
Author-Email: christian.stadlmann@fh-steyr.at
Author-Workplace-Name: Upper Austria University of Applied Sciences, Steyr, Austria
Author-Name: Margarethe Überwimmer
Author-Name-First: Margarethe
Author-Name-Last: Überwimmer
Author-Email: margarethe.ueberwimmer@fh-steyr.at
Author-Workplace-Name: Upper Austria University of Applied Sciences, Steyr, Austria
Author-Name: Anna Biedersberger
Author-Name-First: Anna
Author-Name-Last: Biedersberger
Author-Email: anna.biedersberger@uni-passau.de
Author-Workplace-Name: Centre of Market Research of the University of Passau, Neuburg am Inn, Germany
Author-Name: Christina Korter
Author-Name-First: Christina
Author-Name-Last: Korter
Author-Email: christina.korter@uni-passau.de
Author-Workplace-Name: Centre of Market Research of the University of Passau, Neuburg am Inn, Germany
Author-Name: Stefan Mang
Author-Name-First: Stefan
Author-Name-Last: Mang
Author-Email: stefan.mang@uni-passau.de
Author-Workplace-Name: Centre of Market Research of the University of Passau, Neuburg am Inn, Germany
Title: Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument
Abstract: On the servitization journey, manufacturing companies complement their offerings with new industrial and knowledge-based services, which causes challenges of uncertainty and risk. In addition to the required adjustment of internal factors, the international selling of services is a major challenge. This paper presents the initial results of an international research project aimed at assisting advanced manufacturers in making decisions about exporting their service offerings to foreign markets. In the frame of this project, a tool is developed to support managers in their service export decisions through the automated generation of market information based on Natural Language Processing and Machine Learning. The paper presents a roadmap for progressing towards an Artificial Intelligence-based market information solution. It describes the research process steps of analyzing problem statements of relevant industry partners, selecting target countries and markets, defining parameters for the scope of the tool, classifying different service offerings and their components into categories and developing annotation scheme for generating reliable and focused training data for the Artificial Intelligence solution. This paper demonstrates good practices in essential steps and highlights common pitfalls to avoid for researcher and managers working on future research projects supported by Artificial Intelligence. In the end, the paper aims at contributing to support and motivate researcher and manager to discover AI application and research opportunities within the servitization field.
Classification-JEL: M16, M31
Keywords: export, artificial intelligence, servitization, manufacturing companies
Journal: Marketing Science & Inspirations
Pages: 2-11
Volume: 16
Issue: 2
Year: 2021
File-URL: https://msijournal.com/automatic-information-retrievement-services/
Handle: RePEc:cub:journm:v:16:y:2021:i:2:p:2-11