Template-Type: ReDIF-Article 1.0
Author-Name: Zdenka Kádeková
Author-Name-First: Zdenka
Author-Name-Last: Kádeková
Author-Email: zdenka_kadekova@yahoo.com
Author-Workplace-Name: Slovak University of Agriculture in Nitra, Nitra, Slovak Republic
Author-Name: Ingrida Košičiarová
Author-Name-First: Ingrida
Author-Name-Last: Košičiarová
Author-Email: ingrida.kosiciarova@gmail.com
Author-Workplace-Name: Slovak University of Agriculture in Nitra, Nitra, Slovak Republic
Title: Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia
Abstract: Paper points at the publicity as a tool of public relations (PR) within CSR concept in the practice of food enterprises in Slovakia and analyzes its use in terms of foreign participation, production focus and size of enterprises and subsequently evaluates the benefits of using publicity as a tool of PR within CSR concept. The actual research was implemented in 125 food enterprises. When processing the statistical data, we have used several methods of statistical evaluation, as the frequency and contingency tables, the absolute and relative frequencies, χ2 test of good agreement, Likert scale, Cramer’s V Coefficient and Kruskal-Wallis test. The results of the research confirmed that the publicity as a part of PR within CSR concept in the practice of analyzed food enterprises is primarily focused on building the reputation of the company. Conclusion of the submitted paper offers the most important results of research with aim of practical application in food enterprises.
Classification-JEL: M14, M31
Keywords: public relations, corporate social responsibility, publicity, food enterprises, Slovakia
Journal: Marketing Science & Inspirations
Pages: 2-14
Volume: 15
Issue: 1
Year: 2020
File-URL: https://msijournal.com/publicity-as-a-tool-of-pr-activities-within-csr-concept-in-food-enterprises-in-slovakia/
Handle: RePEc:cub:journm:v:15:y:2020:i:1:p:2-14