Template-Type: ReDIF-Article 1.0
Author-Name: Olga Vasileva
Author-Name-First: Olga
Author-Name-Last: Vasileva
Author-Email: 
Author-Workplace-Name: Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation
Author-Name: Tamara Tarakanov
Author-Name-First: Tamara
Author-Name-Last: Tarakanov
Author-Email: tarakanovatamara@gmail.com
Author-Workplace-Name: Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation
Title: Communication trends in formation of institutional business environment in tourism of St. Petersburg
Abstract: Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the institutional tourism environment within the framework of new information communication technologies, such as online booking services, tourist information centers, etc. Communication part of institutional business environment in tourism combines such information communication technologies as automatic information system „Unified Federal Register of tour operators“, „Safety treats information for tourists“, official website of Federal Tourism agency, online booking systems etc. Stable communication trends in formation of institutional business environment in tourism of St. Petersburg are: the growth of the number of information tourist centers and mobile services, that make an access to tourism services of every level easier; different forms of collaboration (bloggers, online events etc.); improvement in quality, speed and safety of tourist services.
Classification-JEL: M31
Keywords: communication trends, tourism, information tourist center, tourist services
Journal: Marketing Science & Inspirations
Pages: 16-24
Volume: 14
Issue: 3
Year: 2019
File-URL: https://msijournal.com/communication-trends-tourism-st-petersburg/
Handle: RePEc:cub:journm:v:14:y:2019:i:3:p:16-24