Template-Type: ReDIF-Article 1.0
Author-Name: Romana Čočková
Author-Name-First: Romana
Author-Name-Last: Čočková
Author-Email: 
Author-Workplace-Name: Tomas Bata University in Zlín, Zlín, Czech Republic
Author-Name:  Peter Štarchoň
Author-Name-First: Peter
Author-Name-Last: Štarchoň
Author-Email: peter.starchon@fm.uniba.sk
Author-Workplace-Name: Comenius University in Bratislava, Bratislava, Slovak Republic
Author-Name:  Lucia Vilčeková
Author-Name-First: Lucia
Author-Name-Last: Vilčeková
Author-Email: lucia.vilcekova@fm.uniba.sk
Author-Workplace-Name: Comenius University in Bratislava, Bratislava, Slovak Republic
Title: The utilisation of multimedia research laboratories in practice. Part II.
Abstract: The paper emphasizes the importance of the innovations in the teaching of subjects focused on the active participation of university students on real projects within the liaison to cooperation with the subjects of economic practice, based on utilisation of the potential of multimedia research laboratories in the context of the use of new approaches in teaching such as design thinking. Current trends in higher education emphasize changes in teaching oriented on increasing the employability of graduates in the labour market, as well as in the creative economy, which includes marketing, marketing communication and advertising.
Classification-JEL: M31
Keywords: education, creative economy, design thinking, multimedia research laboratory, marketing
Journal: Marketing Science & Inspirations
Pages: 42-49
Volume: 14
Issue: 1
Year: 2019
File-URL: https://msijournal.com/vyuzitie-multimedialnych-vyskumnych-laboratorii-v-praxi/
Handle: RePEc:cub:journm:v:14:y:2019:i:1:p:42-49