Template-Type: ReDIF-Article 1.0
Author-Name: Peter Veselý
Author-Name-First: Peter
Author-Name-Last: Veselý
Author-Email: peter.vesely@fm.uniba.sk
Author-Workplace-Name: Comenius University in Bratislava, Bratislava, Slovak Republic
Title: GDPR Issues from a Marketing Perspective
Abstract: In the case of running e-shop under the new conditions of the GDPR Regulation, the marketer faces several problems. The interpretation of the regulation is not clear and few areas will limit its possibilities. For example, the question arises as to whether personal data may be used for other purposes, or other questions as to the legal bases for the processing of personal data.
Classification-JEL: M31
Keywords: GDPR, marketing
Journal: Marketing Science & Inspirations
Pages: 43-55
Volume: 13
Issue: 4
Year: 2018
File-URL: https://msijournal.com/gdpr-issues-from-a-marketing-perspective/
Handle: RePEc:cub:journm:v:13:y:2018:i:4:p:43-55