Template-Type: ReDIF-Article 1.0
Author-Name: Eva Jaderná
Author-Name-First: Eva
Author-Name-Last: Jaderná
Author-Email: eva.jaderna@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Radka Picková
Author-Name-First: Radka
Author-Name-Last: Picková
Author-Email: radka.pickova@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Jana Přikrylová
Author-Name-First: Jana
Author-Name-Last: Přikrylová
Author-Email: jana.prikrylova@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Karel Samek
Author-Name-First: Karel
Author-Name-Last: Samek
Author-Email:
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Title: Selected Aspects of Green Behaviour of Czech Consumers
Abstract: The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world, and environmental education has become an important part of the Czech educational system. Generation Y could be called “the green generation”. But what is the situation across all of generations of Czech consumers? How do they behave with regards to environmental protection and which green activities do they provide in their everyday life?
Classification-JEL: L62, M11
Keywords: green behaviour, consumer, environmental protection, recycling, waste reduction, packaging, energy and water consumption
Journal: Marketing Science & Inspirations
Pages: 2-10
Volume: 13
Issue: 3
Year: 2018
File-URL: https://msijournal.com/selected-aspects-green-behaviour-czech-consumers/
Handle: RePEc:cub:journm:v:13:y:2018:i:3:p:2-10