Template-Type: ReDIF-Article 1.0
Author-Name: Eva Jaderná
Author-Name-First: Eva
Author-Name-Last: Jaderná
Author-Email: eva.jaderna@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Jana Přikrylová
Author-Name-First: Jana
Author-Name-Last: Přikrylová
Author-Email: jana.prikrylova@savs.c
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Title: Green Solutions in Automotive Industry
Abstract: Green marketing is part of a marketer’s decisions and attitudes. Green solutions in the production process support the idea of being eco-friendly. Being green is a big challenge in the strategic planning of the auto makers and therefore, they are expected to reduce CO₂ car emissions and be eco-friendly in their whole business cycle. There are many restrictions on cars and their production which car producers must follow. Some of these restrictions strictly regulate the domain of environmental standards. Nevertheless, the selected producers have sophisticated CSR (corporate social responsibility) programs in which extensive attention is paid to their green behavior. The aim of the paper is to show the importance of green solutions in company practices to achieve the position of the „green corporation” practicing green marketing. The discussion is supported by examples of green solutions in selected global players in the automotive industry. It also provides analysis of sustainability reports, green strategies and web sites of selected companies, to introduce major green solutions in practice. Green marketing uses a lot of techniques and marketing tools to communicate green activities with customers and other stakeholders.
Classification-JEL: L62, M11, M31
Keywords: car industry, green solutions, pollution, environment
Journal: Marketing Science & Inspirations
Pages: 2-11
Volume: 13
Issue: 1
Year: 2018
File-URL: https://msijournal.com/green-solutions-in-automotive-industry/
Handle: RePEc:cub:journm:v:13:y:2018:i:1:p:2-11