Template-Type: ReDIF-Article 1.0
Author-Name: Marcus Diedrich
Author-Name-First: Marcus
Author-Name-Last: Diedrich
Author-Email: info@marcusdiedrich.de
Author-Workplace-Name: Diedrichs Creativ-Bad, Hallenberg, Germany
Title: Everyday Internet Use. How Do End Users Use the Mobile Internet?
Abstract: The smartphone is the most personal of all devices and for many of its users has long become the most important access to the internet. The usage is characterized by many short and targeted accesses. Many of these so-called mobile moments are context-related and therefore fundamentally different from the stationary online usage. As the smartphone accompanies its user throughout the day, it is always within reach and becomes a personal assistant for him. It provides access to a variety of apps that take on everyday functions and interact with the increasingly connected world.
Classification-JEL: M30
Keywords: social media marketing, social networks, Web 2.0, mobile internet, Millennials, Generation Y
Journal: Marketing Science & Inspirations
Pages: 21-29
Volume: 13
Issue: 1
Year: 2018
File-URL: https://msijournal.com/how-do-end-users-use-the-mobile-internet/
Handle: RePEc:cub:journm:v:13:y:2018:i:1:p:21-29