Template-Type: ReDIF-Article 1.0
Author-Name: Veronika Ferenczová
Author-Name-First: Veronika
Author-Name-Last: Ferenczová
Author-Email:
Author-Workplace-Name: J. Selye University, Komárno, Slovak Republic
Author-Name:  László Józsa 
Author-Name-First: László
Author-Name-Last: Józsa
Author-Email:
Author-Workplace-Name: J. Selye University, Komárno, Slovak Republic
Title: Interpretation of Marketing Theory in Islamic Context
Abstract: The interpretation of economic questions represented by Islamic religion, especially due to the global political situation of our era, stands for an extremely popular topic in the international academic life. One of its spheres is the research of Islamic marketing, that presents a new approach to marketing. The thesis below contains the comparative analysis of the traditional marketing mix and the Islamic marketing. Islamic Marketing is the study of marketing phenomena in relation to Islamic principles and practices or within the context of Muslim societies. The Islamic Marketing is religion-based marketing in which marketing activities are guided within the framework of Islamic Shariah.
Classification-JEL: M39
Keywords: marketing mix, Islamic marketing, 7P, Islam
Journal: Marketing Science & Inspirations
Pages: 30-38
Volume: 13
Issue: 1
Year: 2018
File-URL: https://msijournal.com/interpretation-of-marketing-theory-in-islamic-context/
Handle: RePEc:cub:journm:v:13:y:2018:i:1:p:30-38