Template-Type: ReDIF-Article 1.0
Author-Name: Eva Jaderná
Author-Name-First: Eva
Author-Name-Last: Jaderná
Author-Email: eva.jaderna@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Martina Beránek
Author-Name-First: Martina
Author-Name-Last: Beránek
Author-Email:
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Title: Code of conduct in retail
Abstract: The paper presents the important role of problem solutions, which are in retail connected to customer and environment protection and social development. The solution of these problems offers Code of Conduct with the declaration of proactive approach to the solution of the ethical problems. Some retail chains follow the interest in society in the strategy of Corporate Social Responsibility. These strategies are an important part of formation of the corporate identity in retail.
Classification-JEL: M31, M14
Keywords: code of conduct, ethical standards, business ethics, corporate social responsibility, retail
Journal: Marketing Science & Inspirations
Pages: 47-54
Volume: 12
Issue: 3
Year: 2017
File-URL: https://msijournal.com/eticky-kodex-v-retailu/
Handle: RePEc:cub:journm:v:12:y:2017:i:3:p:47-54