Template-Type: ReDIF-Article 1.0
Author-Name: Zuzana Kupková
Author-Name-First: Zuzana
Author-Name-Last: Kupková
Author-Email: 
Author-Workplace-Name: Tomas Bata University in Zlín, Zlín, Czech Republic
Title: The process of corporate design creation – marketer vs. graphic designer
Abstract: The contribution Process of the corporate design creation is dealing with the different point of view of participants at the process of creating of corporate design. The aim is to analyze the process and to research conflicts between marketing specialists and graphic designers appearing during their cooperation. According to findings of the research the model of process of creating visual style is defined. Based on practical experience the difference between the ideal model and the real situation is set here.
Classification-JEL: M31
Keywords: corporate design, graphic design, marketing, corporate identity
Journal: Marketing Science & Inspirations
Pages: 34-42
Volume: 12
Issue: 2
Year: 2017
File-URL: https://msijournal.com/proces-tvorby-korporatniho-designu/
Handle: RePEc:cub:journm:v:12:y:2017:i:2:p:34-42