Template-Type: ReDIF-Article 1.0
Author-Name: Martin Dolejší
Author-Name-First: Martin
Author-Name-Last: Dolejší
Author-Email: 
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Eva Jaderná
Author-Name-First: Eva
Author-Name-Last: Jaderná
Author-Email: eva.jaderna@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Author-Name: Jana Přikrylová
Author-Name-First: Jana
Author-Name-Last: Přikrylová
Author-Email: jana.prikrylova@savs.cz
Author-Workplace-Name: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Title: Green solutions in the automotive industry as part of the corporate social responsibility
Abstract: Corporate social responsibility is in the marketing much more often debated topic. It includes currently, in addition to social and economic area, protection of natural environment and the environmental responsibility. In connection with the automotive industry it is especially focused on the development of the automobile emissions. This article deals with the question of green solutions that operate in the global market and should become a part of the new strategies of the most manufacturers in the developed countries. This paper refers to corporate social responsibility in automotive. The aim of the paper is automotive green solutions introduction. Case study shows Toyota green solutions as best practice in automotive business.
Classification-JEL: M31
Keywords: corporate social responsibility, green marketing, green solutions, automotive industry, Toyota
Journal: Marketing Science & Inspirations
Pages: 25-32
Volume: 11
Issue: 2
Year: 2016
File-URL: https://msijournal.com/zelena-reseni-v-automobilovem-prumyslu/
Handle: RePEc:cub:journm:v:11:y:2016:i:2:p:25-32