Template-Type: ReDIF-Article 1.0
Author-Name: Nick Chandler
Author-Name-First: Nick
Author-Name-Last: Chandler
Author-Email: chandler.nicholas@uni-bge.hu
Author-Workplace-Name: Budapest Business School, Hungary
Title: Employer attractiveness: a study into the link between demographics
of jobseekers and reasons for applying for a position 
Abstract:  This study focuses on employer attractiveness, namely the attributes that motivate job-seekers to apply for a job and the demographic variables that may affect employer attractiveness. The demographics of age, gender, years worked, and the faculty/study-related variables are examined through a quantitative approach with a sample of 1056 Hungarian students. Some significant differences were found for ‘money’, opportunities to develop and job conditions. This study also uncovered two new attributes: job (contractual) conditions; and type of work (tasks). These findings imply that employer branding strategies should consider national idiosyncrasies, and not rely on existing empirical findings.
Classification-JEL: M12, M51, J24
Keywords: employer branding, attributes, demographics, motivators
Journal: Journal of Human Resource Management
Pages: 30-45
Volume: 22
Issue: 1
Year: 2019
File-URL: https://www.jhrm.eu/2019/06/30-employer-attractiveness-a-study-into-the-link-between-demographics-of-jobseekers-and-reasons-for-applying-for-a-position/ 
Handle: RePEc:cub:journl:v:22:y:2019:i:1:p:30-45