Template-Type: ReDIF-Article 1.0
Author-Name: Baris Uçar
Author-Name-First: Baris
Author-Name-Last: Uçar
Author-Email: barisucar@yahoo.com
Author-Workplace-Name: Novartis Oncology, Turkey
Author-Name: Goca Solak
Author-Name-First: Goca
Author-Name-Last: Solak
Author-Email: goncasolak@gmail.com
Author-Workplace-Name: Ministry of Trade, Turkey
Author-Name: Yaşar Göçer
Author-Name-First: Yaşar
Author-Name-Last: Göçer
Author-Email: yasargocer@hotmail.com
Author-Workplace-Name: Hospitality Industry, Turkey
Author-Name: Nevzat Arslan
Author-Name-First: Nevzat
Author-Name-Last: Arslan
Author-Email: nvzarslan@gmail.com
Author-Workplace-Name: Polifarma, Turkey
Author-Name: Ufuk Demirci
Author-Name-First: Ufuk
Author-Name-Last: Demirci
Author-Email: ufukdemirci@gmail.com
Author-Workplace-Name: Belenco Quarts Surface, Turkey
Author-Name: Vecihi Demirci
Author-Name-First: Vecihi
Author-Name-Last: Demirci
Author-Email: drvecihimemili@yahoo.com
Author-Workplace-Name: Yedigün Private Medical Center, Turkey
Author-Name: Ümit Atabek
Author-Name-First: Ümit
Author-Name-Last: Atabek
Author-Email: uatabek@akdeniz.edu.tr
Author-Workplace-Name: Akdeniz University, Turkey
Title: Recommendation in the Age of Digital Communication: a Proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for Human Resources Communication
Abstract: Purpose - Communication is an important aspect of recommendation practices in all industries across the world. This study explores the communication components of recommendation culture in the digital age. Aim – This study pursuits the possibility of a digital recommendation system suitable for the business organizations. Methodology - A sample of N=1002 is surveyed in order to analyze how people evaluate certain practices of recommendation in Turkey. Sampling and surveying procedures are conducted on a blockchain-based system. Additionally, decision tree analysis is applied to the data. Findings - It is found that duration of acquaintance with the recommender is the most essential element for the credibility of the letters of recommendation, while recommendation from social media sources is found to be the least credible. The importance of the recommendation from a person acquainted in the business life domain is perceived to be the highest. The study also revealed that credibility of references that are printed with original signature is not much higher than the online references that are digitally signed. Furthermore, the credibility of references over distance connection tools are even higher than the references through oral communication. These findings suggest that a digital recommendation culture is emerging in parallel with the rapid development of digital communication tools in organizations. Limitations of the study – The study is a cross-sectional study, and based on data from only one country. Practical implications - The paper suggests a recommendation system based on Business, Education, Social, Private Life Recommendation Scale (BESP-L) which is developed from a decision tree analysis. 
Originality/Value - It is a proposal in the pursuit of an advanced HR systems in the digital age.
Classification-JEL: O15, J24, D83
Keywords: recommendation, reference, online recommendation; online recruitment systems, digital communication
Journal: Journal of Human Resource Management
Pages: 01-12
Volume: 25
Issue: 2
Year: 2022
File-URL: https://www.jhrm.eu/2022/10/1-employer-attractiveness-of-family-businesses-in-the-it-industry-the-effect-of-personality-traits-and-the-moderating-role-of-ownership-communication/
File-Format: Application/pdf
Handle: RePEc:cub:journl:v:25:y:2022:i:2:p:01-12